Most people think that designers only care about making their projects pretty. For some inexperienced designers, that might be the case. But that notion couldn't be further from the truth.
As a graphic designer, the first thing I consider, when working on any visual marketing project, is its role in the brand. This sometimes frustrates clients, because they want the designer to just design, not to ask a lot of questions, or to constrain their creative flair.
However, every good designer cares about where a project fits. They want to know questions like:
- Who’s the target market?
- How does this fit the brand?
- What part of the marketing cycle does this appear?
- What’s this suppose to accomplish?
- What are the legal, budgetary, or physical constraints?
Photo courtesy National Gallery of Art