Sunday, December 07, 2014

How to Design HTML Email: 5 Steps to a Good Beginning

I can understand why marketers really love email so much. Research has shown that revenue from email has increased proportionately by 28% in one year, and companies are attributing 23% of their total sales to email marketing, compared to 18% in 2013. It's a low-cost and effective marketing tool. So, over the last few years I've picked up a few good pointers from other HTML email designers and marketing experts that I've used in my process. And over this time I've been able to hone my process.

Thursday, November 27, 2014

12 Things This Designer is Thankful For

I know in the world of design, there's plenty to complain about. But this Thanksgiving it is appropriate to remember that there is also plenty to be thankful for. Here's a list of items I'm thankful to God for as a designer:

Monday, November 24, 2014

How to Design Under Pressure

If you observe job listings for graphic designers you will invariably see something like this in the qualifications: "Must be able to design under tight deadlines." Or my favorite, "Must be able to work under shifting and competing priorities." Sounds a lot like design-mill stuff, in my opinion. But there are legitimately decent design job listings that throw these lines in there too to weed out the timid.
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