Thursday, April 22, 2021

The One Thing You Must Do To Break A Bad Habit

Replace it with a good habit. Easy, right? Well, it depends.

When I was a kid, I had to deal with overt racial tension in school. So, life wasn't easy. I had learned to cope by waking up every morning before school to ruminate on how the day would go. I believed that if I could imagine the worst, it will help make the day go better.

Monday, February 22, 2021

How to Approach Designing a Logo

I need to make a distinction here. When I talk about designing a logo, I'm not talking about branding. Branding may include a logo. But, a logo is a component or artifact of branding. Even branding style guides are more a part of the logo and brand design, than it is branding itself. 

Saturday, February 06, 2021

Why Hourly Pricing in Not the Best Way to Price Your Services

I overheard some designers talking about charging hourly rates. (It's still a debate, apparently.) And the designer gave some good points as to why he still charges an hourly rate.

He made the point that having an hourly rate is:

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