Monday, August 01, 2016
It seems like every marketer is into brand stories and storytelling these days. But brand storytelling isn't a new phenomenon. Just our awareness of it, and how we use it is new. I would suggest that understanding a brand's story is crucial for professional logo design.
Thursday, June 16, 2016
Sometimes it's easy to forget we need to do professional development on a regular basis. Even though I've been doing this for over 25 years, and I still need to train and develop my skill set and my thinking. Even writing this blog forces me to improve my processes and thinking. (Now I'm in the throes of redesigning my website to be more responsive and easier to manage.) There are several ways to improve as a designer. But here are a few basic ideas that are not new, but great places to start: