Thursday, July 31, 2014

7 Questions To Ask To Avoid Costly Printing Errors

In our digital world, many people make the claim that print is not needed as much. In some ways this is true. However, I find myself designing more and more print jobs in past few months. It turns out that people value print. Not in the same way as they used to — being almost a necessity. But, now, it is a welcome marketing addition to the clutter of cheap online sales messages.

Unfortunately, designers coming out of school, who are very familiar with digital design, may

Thursday, July 24, 2014

How to Write a Killer Creative Brief

Woman wanting you to signNothing sabotages a design project like a lack of clear guidelines. If you start out all wrong, nothing can save you — not great design skills, having the right software, or even knowing how to do that cool effect you learned in school. Your design work is just not good if it doesn't do what the client needs it to do.
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