Friday, October 21, 2016
When I think about my early years as a designer, I sometimes cringe. For instance, I remember when I was in school and I was asked to design a poster. The poster was a big hit all over campus. When I asked for payment, the client thought I should just be happy I got to do the job.
Sunday, September 11, 2016
"Who am I? Why am I here?"
Funny. But not the type of response I want to give in the immediate moment.
Frankly, I don't like giving impromptu responses publicly. I prefer to have time to prepare something to say, rather than be put on the spot. But, as an in-house designer and as a freelancer, I often find myself having to give introductions, share my opinions, or give justifications for my design choices when asked. I used to hate this. Even now, I still don't like being
Monday, August 01, 2016
It seems like every marketer is into brand stories and storytelling these days. But brand storytelling isn't a new phenomenon. Just our awareness of it, and how we use it is new. I would suggest that understanding a brand's story is crucial for professional logo design.