Monday, June 19, 2017

5 Tips For Handling Clients Who Don't Know What They Want (Until They See it)

"If you don't know where you are going, any road will take you there."
Lewis Carroll

It takes little effort, thought, or time to request an expert to fix your problem. However, it takes effort, thought, and time to really understand what the problem is. And when the problem isn't clear, the possibilities for solutions are endless and directionless.

Tuesday, May 30, 2017

When Should Designers Go Off-Brand

There are times when I'm asked to design something "exciting". And that often means using colors not in the company brand palette, design layouts that don't necessarily reflect the brand's tone, and use fonts not identified as part of a company's brand.

Tuesday, April 18, 2017

Branding and Gilligan's Island

There are at least 12 different archetypes  used for characters in stories. I've read articles discussing how to use these archetypes to help personify brands. Doing this helps distinguish a company from others, and gives them the ability to set their tone, style, and voice accordingly. It also establishes a direction for the brand's visual design language.
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