Saturday, November 05, 2016

Research Is Good. And Research Is Bad.



I've read a lot of marketing articles that praise the use of A/B testing, and other research methods to raise conversion levels on ads and emails. This is a great way to evaluate design effectiveness, and objectively design marketing pieces that produce sales. The downside is that the data is often interpreted incorrectly. There's a logical and statistical fallacy that occurs many times

Friday, October 21, 2016

Five Things I Wish I Knew Before Becoming a Graphic Designer



When I think about my early years as a designer, I sometimes cringe. For instance, I remember when I was in school and I was asked to design a poster. The poster was a big hit all over campus. When I asked for payment, the client thought I should just be happy I got to do the job.

Sunday, September 11, 2016

How to Think on Your Feet as a Designer



"Who am I? Why am I here?"



Funny. But not the type of response I want to give in the immediate moment.

Frankly, I don't like giving impromptu responses publicly. I prefer to have time to prepare something to say, rather than be put on the spot. But, as an in-house designer and as a freelancer, I often find myself having to give introductions, share my opinions, or give justifications for my design choices when asked. I used to hate this. Even now, I still don't like being
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