Thursday, April 21, 2016

What UX is and Isn't

Don't let the letters, UX, scare you, because all design is about UX. In fact, UX is just an abbreviation for user experience design which is the art and science of designing an experience for users.

Monday, April 04, 2016

The Two Questions Every Designer Must Ask to Get a Better Creative Brief

Most designers know how to get around this problem.

A client contacts you and wants you to produce something for them. Maybe they fill out your questionnaire or you discuss with them what they need and why they need it. But the client states an all-familiar refrain: "This is for everyone. And I want to (sell, gain, influence, etc.) as much as possible to everybody."

This response is obviously unhelpful. The audience is too broad, the strategy is unfocused, and the message doesn’t appeal to anybody. Designers generally know they need more specifics to design a more effective strategic design. But the series of questions you have to ask can put some clients off.

Saturday, March 05, 2016

Why Companies Who Want to Be Design-Centric Will Never Be

From time to time I hear about the success of companies who have a high-quality design ethos. It's true that they tend to fair better in the marketplace, because in a sea of similar products and offerings, design can set them apart quicker than a list of features.
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