Monday, December 22, 2014

5 Reasons Why Clients Undervalue Design And What Designers Can Do About It

No way dude!
There are many overweight people in the U.S. and the numbers are growing. But no one wants to do what it takes to lose weight. So how do weight-loss companies like Weight Watchers attract so many customers?  It's fairly simple: They don't focus on their product or service in their advertising. Rather they focus their marketing on the feelings customers want to have when they get results. How does this relate to customers of graphic design?

Sunday, December 07, 2014

How to Design HTML Email: 5 Steps to a Good Beginning

I can understand why marketers really love email so much. Research has shown that revenue from email has increased proportionately by 28% in one year, and companies are attributing 23% of their total sales to email marketing, compared to 18% in 2013. It's a low-cost and effective marketing tool. So, over the last few years I've picked up a few good pointers from other HTML email designers and marketing experts that I've used in my process. And over this time I've been able to hone my process.

Thursday, November 27, 2014

12 Things This Designer is Thankful For

I know in the world of design, there's plenty to complain about. But this Thanksgiving it is appropriate to remember that there is also plenty to be thankful for. Here's a list of items I'm thankful to God for as a designer:
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