Friday, October 21, 2016

Five Things I Wish I Knew Before Becoming a Graphic Designer

When I think about my early years as a designer, I sometimes cringe. For instance, I remember when I was in school and I was asked to design a poster. The poster was a big hit all over campus. When I asked for payment, the client thought I should just be happy I got to do the job.

Sunday, September 11, 2016

How to Think on Your Feet as a Designer

"Who am I? Why am I here?"

Funny. But not the type of response I want to give in the immediate moment.

Frankly, I don't like giving impromptu responses publicly. I prefer to have time to prepare something to say, rather than be put on the spot. But, as an in-house designer and as a freelancer, I often find myself having to give introductions, share my opinions, or give justifications for my design choices when asked. I used to hate this. Even now, I still don't like being

Monday, August 01, 2016

Using Stories to Create Gorgeous Logo Design

It seems like every marketer is into brand stories and storytelling these days. But brand storytelling isn't a new phenomenon. Just our awareness of it, and how we use it is new. I would suggest that understanding a brand's story is crucial for professional logo design.
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