Tuesday, April 18, 2017

Branding and Gilligan's Island

There are at least 12 different archetypes  used for characters in stories. I've read articles discussing how to use these archetypes to help personify brands. Doing this helps distinguish a company from others, and gives them the ability to set their tone, style, and voice accordingly. It also establishes a direction for the brand's visual design language.

Monday, February 13, 2017

Why You Need a Professional Graphic Designer

Let's be honest. Design professionals run into people who think graphic design can be done by anyone. There are business owners and leaders in all sorts of organizations — whether for-profit or not-for-profit — who think they can do graphic design themselves to avoid the expense and time.

For those of you who think this way, you are not a graphic designer. I'm not saying that you are not creative, don't have Photoshop, haven't taken some training courses, or don't admire good design. It's just that you are not concentrating on that as a career choice. It's not what you do.

Thursday, January 26, 2017

Organizing Photoshop Files

Last time I talked about how you can organize computer folders to work more efficiently.

Here is a great resource I've referred to often for organizing Photoshop files and naming conventions. Make sure to bookmark this:

Photoshop Etiquette

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