Thursday, January 12, 2017
Saturday, November 05, 2016
I've read a lot of marketing articles that praise the use of A/B testing, and other research methods to raise conversion levels on ads and emails. This is a great way to evaluate design effectiveness, and objectively design marketing pieces that produce sales. The downside is that the data is often interpreted incorrectly. There's a logical and statistical fallacy that occurs many times
Friday, October 21, 2016
When I think about my early years as a designer, I sometimes cringe. For instance, I remember when I was in school and I was asked to design a poster. The poster was a big hit all over campus. When I asked for payment, the client thought I should just be happy I got to do the job.