One time a client of mine gave me a logo he pulled from his website and placed in Microsoft Word. Since it was for a print piece, I asked him not to embed it in Word, but rather give me the original high-resolution logo itself — preferably a vector EPS file, if he had it. The client quickly got back to me with an EPS file that had the same low-res raster image blown up and embedded within it. Thinking he was helping me, he just resaved the same low-res raster logo as an EPS file himself. It looked horrible.
Tuesday, July 18, 2017
Monday, June 19, 2017
"If you don't know where you are going, any road will take you there."
It takes little effort, thought, or time to request an expert to fix your problem. However, it takes effort, thought, and time to really understand what the problem is. And when the problem isn't clear, the possibilities for solutions are endless and directionless.
Tuesday, May 30, 2017
There are times when I'm asked to design something "exciting". And that often means using colors not in the company brand palette, design layouts that don't necessarily reflect the brand's tone, and use fonts not identified as part of a company's brand.