Tuesday, September 23, 2008

Warm Cold-Calling

Photo courtesy MorgueFile.com

Trust and respect. How novel.

To think, that sales and marketing based on trust and respect for another person is more effective than making sales simply for personal gain. Isn't that interesting? But isn't that why most people are in business anyway. They have a skill or idea that can help a large segment of the population (market). You have something that is of benefit to others, and you want to make a living helping other people with your unique skill set or innovation.

Here's an interesting article about making "cold calls." The conclusion to the article is that it isn't about making sales, but it is about building trust and demonstrating respect.

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