Good Clients

I have been blessed with some good clients recently. This made me think about what makes them so good.

A good client:

• educates herself about the design process


• considers her audience's needs; and if doesn't know them, seeks help from the designer


• doesn't try to design or art direct the designer, but offers good business insight into the problem


• has spent time understanding her needs and goals before coming to the designer


• happily answers a designer's questions because she knows that the designer is thinking, and with good information, will produce a successful design


• sees designers as partners in her business success, not production workers


• has a budget or an idea of how much she wants to spend to produce a design(s)


• is flexible to new ways of thinking


• pays promptly.