To be honest, this happens from time to time. But first, we need to see things from the client's perspective. There a number of reasons this happens — apart from a mistake by the designer, as we discussed last time. Here are a few of the most common reasons:
- The client forgot to show the brief to someone up the chain, who now has a say in the outcome.
- The client forgot a key detail, and figures it will work itself out in the design phase.
- The client formulated a set of new, more specific, criteria after seeing the initial design solutions.
- The client misunderstood the brief.