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Last time we talked about what a church brand is. Doesn't matter if you are aware of it or not, or even if you believe in it or not. You have a brand. You are who you demonstrate yourself to be, and what other people experience. So, you are better off being wise in how you act toward outsiders and take it seriously. (Colossians 4:5-6)
The way to take your brand seriously is to act on it regularly. In other words, develop some church-wide habits that are intentional.