Monday, May 17, 2021

Breaking Rules is Not Required to be Creative


There's a natural resistance to keeping rules. It's part of the human experience. Although we want people to obey our rules, we resist their rules on us. Designers are no different. We might even be worse. 

Thursday, April 22, 2021

The One Thing You Must Do To Break A Bad Habit


Replace it with a good habit. Easy, right? Well, it depends.

When I was a kid, I had to deal with overt racial tension in school. So, life wasn't easy. I had learned to cope by waking up every morning before school to ruminate on how the day would go. I believed that if I could imagine the worst, it will help make the day go better.

Monday, February 22, 2021

How to Approach Designing a Logo


I need to make a distinction here. When I talk about designing a logo, I'm not talking about branding. Branding may include a logo. But, a logo is a component or artifact of branding. Even branding style guides are more a part of the logo and brand design, than it is branding itself. 

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