Friday, October 27, 2006

What is Beauty?

The Dove company has an interesting campaign. It isn't your traditional beauty campaign, but rather a campaign that acknowledges the problems with advertised beauty.

This is an interesting approach, because it doesn't necessarily promote the company like traditional advertising does. Rather it approaches a very sensitive topic from an angle you would not expect from a company that sells beauty products. The neat thing about this approach is that it got me involved with the issues in a way that created a so-called halo-effect around the Dove company.

What I mean is that the company is not directly advertising to me, but rather creating a good feeling about itself through dealing with truthfully honest issues. This is especially effective in our current culture of corporate distrust. I like the approach.

1 comment:

  1. I saw the video and forwarded it on to a couple of the girls in our youth group. They were pretty shocked to learn how much of what they see is done that way. So many lessons, so little time.


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