Some students believed the graphic design department on campus should have designed the logo. They believed that they could have done a comparable logo for less money. But, according to the State Hornet Online News, the graphic design department disagrees:
"Without knowing all the details of the contract it is not possible to judge the cost of the redesign, but we stress that good design can cost large sums of money, since it requires many man-hours of research, design, review and study,” said Graphic Design Professor and Coordinator Gwen Amos on behalf of the department.
This brings up an interesting point. Is logo design simply the act of creating a mark? Or is it more than that? What justifies the cost of logo design? Is it the time spent creating a nice design, or is it the investment value that a good logo can bring to an organization? Maybe it is a bit of both.